Jul 30, 2022
In General Discussions
The predecessor of Hupu was in January 2004, when CEO Dr. Cheng Hang founded the hoopCHINA basketball forum in Chicago. The Chinese meaning of hoop is (basketball) hoop, hoop, Hupu started from the basketball forum, and then began to try to operate as a company, and began to transform from the forum to the portal. At the same time, it added more sports categories, increased businesses such as offline events, e-commerce and game intermodal transportation, and finally successfully transformed into one of the largest sports portals in China. (2) Logo Hupu's current LOGO is Hupu's Chinese pinyin HUPU, and constantly strengthen themselves". 2. Product business email list experience analysis 1. Strategic layer (1) Product positioning Hupu is a sports platform that provides professional news information, live events, forums, e-commerce and other services for sports enthusiasts. (2) Analysis of user needs 1) Geographical distribution: From the geographical distribution data, it can be seen that the users of Hupu are mainly distributed in the developed eastern coastal areas, of which the users from Guangdong Province account for 9.36%, ranking first. These places have relatively more college campuses and large and medium-sized enterprises, so there are more college students and young professionals who are working hard. Positive sportsmanship. At the same time, users in these areas have better economic conditions and strong spending power, which means that Hupu has a huge user base and room for growth in commercial realization. 2) User attributes: Hupu, known as the gathering place of "straight men", has a relatively single user group, with male users accounting for 74.16%, far more than female users. Compared with female users, male users love basketball and football more, and are more keen to buy various sports equipment.