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shermin sathi
Apr 09, 2022
In General Discussions
Coming away with the impression that being found by potential customers - ideally through organic traffic - is the key to e-commerce success. And it is extremely important, yes, but that's not all. It's only part of a bigger puzzle, because if you can't convert that traffic, it's useless. Conversion, of course, is the act of turning a possible sale into an actual sale . It's the last leg of the journey: the handshake that seals the deal. And since it's critically important to e-commerce (for obvious reasons), there's an entire system — known as conversion rate optimization, or cro — dedicated to making the most of it. For e-commerce brands to make full use of the traffic they strive to receive, they need to understand how to engage In cro, and to do that, they need to know the basics. In this article, we'll look at 7 essential elements of cro that are key to driving sales. Let's start. Crates every e-commerce company mailing list store has a checkout, naturally – orders cannot be processed without them. However , not all checkouts are created equal, and a strong checkout phase is surprisingly powerful for an e-commerce conversion rate. Think about the pressure in the decision-making process. The closer someone gets to a purchase, the more intensely they will think about all that is involved: what they are trying to buy, when they may receive it, what they may do with it, what might pass, what could go wrong … with this intense thought comes a risk of questioning. A well-designed checkout anticipates anything that might set someone back (worries about return policies, concerns about quality, uncertainty about shipping times, etc.) and provides reassuring content to ease the path to conversion optimally. Social proof social proof (in the form of user testimonials and reviews, primarily) is more important than ever. Buyers are reluctant to trust companies that have been known to provide questionably accurate information in the past, but they are still perfectly willing to listen to their peers. They trust them to tell them the truth, good, bad or otherwise. E-commerce brands should do everything possible to leverage social proof. This will primarily be about offering
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