Surrounding your offerings and industry. Webinars can be the perfect platform for hosting cross-branded content to boost your audience’s understanding for making better purchasing decisions. (you could even invite someone from another company who is relevant in the industry to join you.) even though these events are technically “live,” you can record them and upload them to your website or youtube channel to get a better lifetime value. Be sure to optimize these for search once you upload.
So you can garner organic traffic and leads long after your event airs. Case studies as prospects are comparing their options, it can be extremely useful for them to see how your company is helping others achieve similar goals. With case studies, you business email list can showcase how a sticky problem was eliminated or smoothed over when your business stepped in to help. These pieces of content can reinforce your authority and credibility in your industry. To create an effective case study: choose a completed project that has measurable results.
Make sure the client agrees with your measures of success. Gather essential information, such as background information, first-person accounts, and testimonials. Write your case study focusing on the main challenge you helped your client solve. Design your case study with web design best practices in mind, and also include a downloadable pdf. Bonus: create a video featuring this customer to boost credibility. Related content: how to write a persuasive case study that converts (+ free template) purchase last but not least, when your potential customers hit the bottom of the funnel, they're in the decision phase. They are gathering all the final information needed to make their purchase. They feel more confident in choosing which solutions fit them best.