The real estate sector is very competitive, especially in the big cities. Banner Design From solopreneurs trying to make ends meet to huge national conglomerates, everyone is ready to do whatever they can to increase their visibility and get those listings. Luckily for you, online you don't have to compete with hundreds of thousands of other real estate agents. Since the area you serve is hyperlocal, you only compete with others in that same hyperlocal area. Of course, depending on location, competition can be fiercer, even among smaller businesses. But, using local SEO Banner Design gives you a fighting chance. As long as you know what you're doing. Here are 10 tips to improve your real estate website so it can dominate local search. 1. Start with an SEO audit audit analysis reports Before you know where you are going, you have to know where you are. Advertising Continue reading below An SEO audit helps determine which pages are performing well and where you can make improvements.
Although completing an audit can take time, it serves Banner Design as a benchmark for your progress and gives you the information you need to create a roadmap. Is your site locally ranked? Are you getting organic traffic? Are you generating leads or converting customers? If the answer to any of these questions is no, there is a reason for it. The SEO audit can help you figure Banner Design it out. The key areas to focus on are: Site structure: XML sitemap, robots.txt, redirects. Page structure: titles, meta descriptions, title tags, alt tags, URLs. Content: structure, keyword and link placement, visuals, duplicates, redirects and canonical tags. Links: outgoing and incoming links, interconnection with other pages on your site, broken links. Ergonomics: accessibility, mobile friendliness, site speed. Banner Design Advertising Continue reading below When you improve everything in these five areas, you should see an increase in your organic traffic.
Use Google Analytics to see which pages need the most attention, and use Google Search Console to find issues to fix. You will also find the mobile-friendly test tool and the PageSpeed Insights tool there. If you need help keeping track of everything you need to Banner Design do as part of your audit, take a look at this SEO audit checklist created by Search Engine Journal. 2. Optimize for search With your audit results in hand, create a plan to resolve each of the issues. A systematic approach is best, to make sure you don't forget anything. Once you fix the issues, look for other ways to improve your overall optimization. To focus on: Keyword research and analysis SEO optimized URLs Optimized titles and meta descriptions Image optimization Correct placement of outbound and internal links Banner Design Broken links Redirects Site Speed Optimization Content Optimization Optimization of CTR and bounce rate Plan Robots.txt XML Sitemap SSL certificate W3C validation