It’s the first month of the new year and you may be making lifestyle changes in way of a resolution, things like exercising more or eating right. Did you know the same can be applied to content marketing for your startup? It’s true, perhaps not exercising more, but making sure your startup is EAT-ing right can help your SEO and SERP rankings. So, what on earth does it stand for?
It’s actually three factors used by Google to measure how much trust it should place in a website or brand, and thus show to their users to give them the best experience. Those factors are Expertise, Authority, and Trust, and represent a measurement of your right to be considered a leader in your field. Let’s look into these a bit further… Expertise When your startup Raster to Vector Conversion offers a particular product or service relating to the field you’re in, say finance or food, it usually means you’ve got a deep level of knowledge surrounding said field. Your target audience wants to know that they’re supporting a business that knows what they’re talking about, and the same goes for Google.
If you can display a higher level of expertise compared to your competition, your website will be picked out and promoted higher than your competition. Authority This is all about how well your branding, startup, website, and content stand apart from the other options users have. Users want to know they’ve come to the absolute best source of the information they’re looking for, and Google wants to give them that.