Also has repercussions offline”. César Alonso put on the table one of the burning issues of online advertising: programmatic b2c email list buying, “which has become a way to sell bulk at a low price when the variable price should be the second option. Programmatic buying should go beyond buying audiences." The ideal KPI to measure digital marketing has not been found Raphael Alvarez “Our country is extraordinarily unfaithful. In addition, the car is changed every 10 years, so building loyalty for my company is very complicated", Rafael Alférez, Marketing b2c email list Director of BMW Spain , began by stating, for whom "today it is more groundbreaking to draw up a list of 5 clients and call them personally by phone than to send a mass SMS .
Selling the second car is part of selling the first.” Alférez affirmed that one of the techniques that was working best for them b2c email list at BMW Spain was "choosing to talk to our customers when they do not expect it and giving value to their current car so that they can and want to change to a new one". To finish, Rafael Alférez stated that “in this country, GRP is not valued, the cost of which is half that of the rest of Europe. Also, I think b2c email list we have not found the right KPI to measure digital marketing.” Yago Castillo, CCO of Jobandtalent , closed the speeches by explaining that b2c email list part of Jobandtalent's success is that “as we are pure digital players we have been able to do what others have done but in a different way”. In fact, this point of view allows them to try new things.
"Everything we do is disruptive and exponential." For Castillo, “the world of digital marketing today cannot be understood b2c email list without Google”. attendees at the conference From Chaos Channel Marketing to Cross-Channel Marketing In the subsequent debate it was possible to return to some of the issues that had been put on the table. Among them, adblockers were discussed, “a problem that affects the advertiser more than the media”, according to César Alonso. Or the fact that digital still hasn't caught on in society. "A challenge of digital marketing is that it ends b2c email list up being part of analogical conversations, that the next day we talk about it", pointed out Rafael Alférez, for whom "the real social network in this country is the sofa".