In recent years, patients have begun to take a more active role in their healthcare experience. As a result, more patients than ever feel confident in seeking alternative care when unhappy with their provider. For your practice to employee contact list succeed, you must embrace this growing trend of consumerism in health care. As you sit down with your staff and marketing department, keep the following tips and best practices in mind. Here are the top 6 patient communication and healthcare marketing trends of 2017: 1. The growing connection between health care and consumption A consumer-centric approach to employee contact list patient healthcare experience and expectations has grown over the past decade.
And it shows no signs of slowing down anytime soon. This year, patients will continue to increasingly integrate into the role of a client. A McKinsey study found that patients have the same expectations of healthcare companies as non-healthcare companies. Patients expect both types of companies to: Provide excellent customer service Answer to employee contact list the expectations Simplify your life Offer great value If patients don't find these qualities in a healthcare professional, they can move on. Through online resources, patients can now research a facility's or provider's experience, quality, and patient satisfaction rating. Patients use these factors to help them decide where to employee contact list conduct their “business”.
Some hospitals take the connection between health care and consumers so seriously that they shape their facilities to be more like drop-in centers . Consider how you can use these trends in healthcare to improve your facility and reorient your approach to patient experience to employee contact list be more consumer-centric. 2. Increased value on providing positive patient experiences With a growing connection between healthcare and consumerism, it becomes increasingly important to employee contact list deliver a positive patient experience at every touchpoint within your organization. A positive experience leads to happy patients, which leads to more loyal customers.